Maximizing Customer Experience with CDP: Insights from North America's Funeral Services Leader

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Maximizing Customer Experience with CDP: Insights from North America's Funeral Services Leader
Maximizing Customer Experience with CDP: Insights from North America's Funeral Services Leader
Join us for an insightful session at CDP World 2023, where we delve into how North America’s top provider of funeral, cremation, and cemetery services leverages Customer Data Platforms (CDPs) to revolutionize their customer experience. Discover the power of CDPs in enhancing test-and-learn tactics and refining sales journeys, offering key takeaways for businesses seeking to personalize their customer interactions.

Don’t miss out on this opportunity to learn from industry leaders and gain valuable insights into the practical applications of CDPs.

Pre-register now for CDP World 2024 and stay ahead in the customer experience game: www.treasuredata.com/cdpworld

0:00 Introduction
0:19 SCI at a glance
4:56 Why a funeral business needs a CDP
7:16 SCI’s data & personalization journey
10:11 Selecting & implementing a CDP
12:52 Driving conversions with web personalization
17:22 Supporting intelligent sales

#CDPWorld2023 #CustomerExperience #datadrivenmarketing

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Keywords: Treasure Data, Customer Data Platform, CDP, big data, enterprise customer data platform, CRM, customer data platform, marketing automation, personalization, machine learning, digital transformation, customer journey, customer experience, single customer view, scv, ai, customer 360 profile, cpg, consumer packaged goods, privacy, data, Funeral Service Industry, Test and Learn Strategy, CDP World 2023, Customer Experience Innovation, Marketing Technology, Data-Driven Business Strategy

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